ORA Land has unveiled BluBay, a 60-acre luxury development in Karjat, Maharashtra, designed for buyers interested in second homes, villa plots, and lifestyle investments within the burgeoning Mumbai Metropolitan Region. The project coincides with rapid infrastructure advancements in the Mumbai 3.0 corridor, such as the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and Navi Mumbai Metro expansion, all aimed at enhancing connectivity between Mumbai and its emerging locales.
Karjat is increasingly drawing interest from second-home seekers and investors due to its proximity to Mumbai, scenic surroundings, and more affordable entry prices compared to traditional Mumbai real estate markets. BluBay will feature 325 premium villa plots, a 35,000-square-foot clubhouse, over 60 lifestyle amenities, and a 60,000-square-foot lagoon. The development is part of ORA Group’s “#T60Life” concept, which markets the project as a lifestyle destination approximately an hour’s drive from Mumbai.
The company is actively marketing the development to Non-Resident Indians (NRIs) in the Gulf Cooperation Council (GCC) region, where Indian real estate continues to be a significant investment option. According to ORA Land, buyers are showing a growing preference for properties that blend long-term value with recreational, wellness, and nature-oriented features. Unnati Varma, Director of ORA Land by ORA Group, emphasized that the evolving infrastructure in Mumbai is reshaping how NRIs assess property opportunities, with a marked increase in interest in emerging locations that offer connectivity as well as lifestyle perks.
The BluBay initiative is also bolstered by a collaboration with Indian cricketer Suryakumar Yadav, who acts as the brand ambassador for the #T60Life campaign. This campaign underscores themes such as wellness, balance, and lifestyle. ORA Land is optimistic that Karjat’s strategic position within the developing Mumbai 3.0 corridor will enhance its attractiveness among buyers seeking residential and second-home prospects outside established Mumbai areas.
For more information, interested parties can contact Parth Gohil at ORA Land or visit their website at https://blubay.in/.
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