The 98th Academy Awards are looking to build on two years of consecutive ratings growth, proving that the Oscars are back on an upward trajectory. After a pandemic low, viewership has rebounded to 19.7 million, with a major “lift” among younger viewers who watch on mobile devices. Academy CEO Bill Kramer attributes this to a more proactive approach to planning and a willingness to embrace streaming.
President Lynette Howell Taylor, who is in her first year as Academy President, views the show as a “puzzle” that requires constant attention. She has focused on ensuring the 98th Oscars are “spectacular” and emotionally resonant, reflecting the quality of this year’s “brave and bold” movies. Her leadership has led to earlier production cycles and a more streamlined approach to the live broadcast.
A major addition to the 2026 show is the spotlight on the Casting award, the first new category in over two decades. While adding an award can be a challenge for the show’s runtime, producers are confident they can keep it under three and a half hours. This new category is being treated as a historic milestone for the organization and its members.
The In Memoriam segment will honor a long list of legendary figures, including Robert Redford, Diane Keaton, and Rob Reiner. Producers are preparing a tribute that they hope will be “robust and beautiful,” offering a moving farewell to those who defined modern cinema. An extended digital version will also be available for fans who want a more comprehensive look at the year’s losses.
The Academy’s long-term future involves a 2029 move to YouTube, a move that CEO Bill Kramer says is all about “reach and growing audiences.” This partnership will turn the Oscars into a year-round digital hub, featuring museum programs and historical collections. By digitizing their archives through Google Arts and Culture, the Academy is preparing for a global, digital-first century.
