YouTube has created a time management feature that supports users in developing identities as people who regulate their screen time effectively. The platform now allows users to set daily limits for Shorts that, through consistent use, help build self-concepts as disciplined, intentional media consumers. This identity-focused approach recognizes that sustainable behavior change often involves shifts in how people see themselves rather than just what they do.
The setup process can mark the beginning of identity transformation. When users navigate to the Shorts feed limit option and establish their first boundary, they take a step toward seeing themselves as people who manage their media consumption intentionally. The act of configuration represents adoption of an identity as someone who sets limits rather than someone who consumes passively without boundaries.
After establishment, the monitoring system provides evidence that supports evolving self-concept. As users accumulate days of respecting their limits or working toward their goals, they gather evidence of being disciplined people. This behavioral evidence shapes identity—”I’m someone who sets limits and honors them” becomes increasingly accurate and believable with each day’s evidence.
When limits are reached and respected, these moments strengthen identity as a self-regulating person. Each time users honor their boundaries, they reinforce their self-concept as disciplined and intentional. Over time, this identity becomes self-sustaining—people behave consistently with their self-concepts, so seeing oneself as regulated naturally leads to continued regulated behavior.
The feature works across mobile platforms, supporting identity development regardless of device. YouTube’s implementation, while behavioral on its surface, enables deeper identity-level change for users who approach it with this awareness. By creating opportunities to gather evidence of being a self-regulating person, the platform supports the identity-level transformations that make sustainable behavior change possible.
